As the business climate changes so does the need for new and improved resources. Over the past couple of years the Manhattan Beach Chamber of Commerce has focused on developing a full menu of benefits designed to help businesses grow and succeed. These offerings are gathered into three main areas and are either constructed to make a business more efficient or provide them with the tools they need to grow. The areas we have focused on are Business Development, Business Promotion, and Business Advocacy.
Whether your company is just starting out or you have been around for many years, every company needs to continue to attract new clients and build on their sales model. To this extent, some of the benefits the chamber supplies to its investors in the realm of business development include working with subject matter experts in the video, web design, and social media arenas to providing expert services at a discounted rate. Business development means many things to many people, but in the long run it is about creating new channels from which attract the future clients of your company. Not only do we provide businesses with a number of services, we have created business development workshops as well as providing ongoing training for you and your associates. Over the course of the year we have tackled areas such as developing an online strategy for your company and building a brand identity. We will soon be delivering a course on finding and developing new and varied sales channels.
Business promotion is the Chamber offering people are most aware of, however we have tried to elevate this area to not only meet but exceed expectations. One of the first steps in doing so was to develop a new website with tools to help your business and make marketing it easier. Our member portals on the website are second to none and afford any business, even one without an existing website, the opportunity to have a web presence. With tremendous growth in visitation to our site, companies can benefit from greater visibility for their products and services and the ability to further develop SEO/SEM through blog postings hosted on our site. To tie in with the increased effectiveness of our web marketing the chamber has taken a renewed approach to social media marketing and encourages all of our members to provide material for distribution. It is also important to note we have amped up the networking offerings of the chamber with a quarterly mixer averaging just over 150 attendees, a growing monthly business connection lunch, and many other networking events. Coming in the spring we will be adding a quarterly business journal to compliment the highly successful Manhattan Beach Destination Guide.
An area the Manhattan Beach Chamber of Commerce is most proud of is the advocacy we can perform on behalf of all of our members. An organization with over five hundred member voices is one, which can carry a lot of clout when speaking to local elected and civic officials. Working alongside the city and partner civic organizations, the Chamber has been actively involved in affecting necessary zoning changes. Whether you need to speak with city officials or go before council, the chamber is here to be by your side and help navigate the waters when necessary. In addition, we are working closely with regional alliances such as the South Bay Association of Chambers to affect change globally. In the end a healthy California business climate is important to developing a successful economic culture here in Manhattan Beach.
I encourage each of you to take a moment and refresh your awareness of these exciting benefits at www.ManhattanBeachChamber.com/membership/benefits . The chamber staff is always happy to help you get more involved and gain access to the areas which most interest you. Do not hesitate to contact us at 310.545.5313.