When you joined the Manhattan Beach Chamber of Commerce there was a whole slew of member benefits presented to you. How do you know which of these is right for your business or even just how to get the most out of them? Every month we will focus on helping you understand one of these benefits and the best way to make the most of it. A benefit is what you get out of it not the act or product so we strive to ensure there is a good understanding of what it is you can get. In the end most of us are looking to grow or enhance our business and profitability or efficiency is the benefit we most want.
One of the newest and strongest tools we offer our members is the ability to generate data to make the best possible decision for your business. This analytic tool allows you to do everything from assess demographics by area to compare your operational costs to those of your competitors. With so much information at your fingertips you have the ability to make informed decisions without having to higher consultants.
The tool is broken down into four key areas: business & industry, advertising, competitive intelligence, and demographic analysis. Within each of the four categories you have the ability to draw broad or very specific data, depending upon the output you are seeking. After inputting information (which is not captured) the tool will provide you with mapping, region specific data, and so much more. The best part is you can do this 24 hours a day as often as you like.
The benefit of the tool is the exceptional knowledge you will have at your disposal when making a business decision. In time you may choose to compare where current ad buys are for your competitors and how deep it reaches into your core demographics. All you need to do is pick your business category and enter criteria for the search and up pops a heat map of similar advertising reach. This goes on for everything for prevailing wages to vendor costs as well.
We encourage all of you to take a look at the tool and play with it a bit. Once you have used it and are looking to get more out of it please make time to meet with our Director of Business Development, Valeria Salazar to dig in further. Over the years the Manhattan Beach Chamber has strived to provide amazing benefits while taking the time burden away from you. To see if the benefits of the data analysis tool are right for you head over to the Economic Development tab on the website or click here.