Max Yoffe is an award winning producer/director with over 20 years in the industry, and the founder of Big Door. His philosophy has been to build a company where innovation and ideation are the driving forces. Born in broadcast, Max and his team at Big Door have produced over a thousand productions, from the two hour series finale special for Lost to numerous promos and broadcast specials for abc, Fox and Disney.
Max is constantly looking to challenge himself and his team to keep his company relevant. They produced the first ever digital series for abc, with Ugly Betty, the first ever live scripted music video with Death Cab for Cutie, the first digital branded entertainment series for the OWN and Esquire Networks and the first ever commercial pod take over for the MTV VMA’s for Chevy.
Recently, Big Door has Teamed with Brands and Networks to produce digital content for Cadillac, The Producer’s Guild of America, Absolut, Relativity Digital Studios, Chivas, Esquire Network, The Glenlivet, Sundance Channel, Kia, The Voice, NBC, The Fosters, Pretty Little Liars, Disney and abc family.
His philosophy is simple: be fearless. be your best. be innovative.
To continue and expand his presence in the South Bay, Max recently purchased and remodeled Big Door’s current 9,000 ft² boutique studio in El Segundo.
We recently sat down with Max Yoffe to find out a bit more about him. Take a look at our brief conversation:
1) How long have you been doing business in the South Bay?
I have been working here in the community for more than 20 years now.
2) What made you choose El Segundo?
Proximity, this gave me the quality of life to be able to run my business and still be close enough to drive home to my son’s soccer game or other family activities.
I also love the South Bay community and wanted to be a part of it with my family and my business.
Plus, El Segundo is very business friendly and that is extremely important for me as an Entrepreneur. That overall ethos toward the business community is important in allowing us to function at our maximum and have a strong partnership with the City.
Finally, I always wanted to buy a building in El Segundo’s Smokey Hollow area because I really like the charm of the industrial architecture. We purchased a double lot three years ago and have since remodeled it into a beautiful studio. The industrial aesthetic fits very well with our brand as a creative production company.
3) How could we make doing business here in the South Bay easier?
In El Segundo, we desperately and urgently need more parking. I would like to see several multi-story public parking structures in El Segundo’s Smokey Hollow area. These structures should be paid, not free, to deter people from using it as for anything other than business usage. I would also have at least 12-hour cycles on the meters for long term parking and make the lots available, 24/7. Also, El Segundo needs affordable fast Internet to accommodate the growing number of media and technology companies that are moving to the area. Currently, they are locked into an exclusive deal with Time Warner whose cost is prohibitive for high speed Internet since they have no competitors. By allowing Verizon to come in with FIOS, they would give businesses additional choices for higher speed Internet at prices that are competitive. This should happen immediately if El Segundo wants to be attractive to media and technology companies.
4) How did you engage the community when you first started?
We reached out to our neighbors and joined the El Segundo and Manhattan Beach Chambers of Commerce and participate in El Segundo’s Ed Foundation, as well as supporting the MBEF Fund and supporting the Grand View Charity Fund Raisers in Manhattan Beach. We also support numerous individual charitable causes in the South Bay.
5) What would you recommend for prospective business owners?
Be a part of your community and participate and support groups and charities in your area.
6) What’s your take on the evolving MB chamber?
The fact that you used the word evolving makes me feel excited and confident in the Chamber’s approach. With the rapid changes in technology and how we connect with our Clients, I think every business needs to be constantly open to evolving. Our cyclical change times have moved from every 5 years to less than 12 months, where we see strong changes in how we do business. An ability to evolve is very important for any business today and I’m glad to see the Chamber adopting that ethos.