Throughout the past couple years the Chamber has seen a real change in not only it’s structure, but in the programs and offerings that it brings to its members and residents in Manhattan Beach. The Manhattan Beach Chamber is actively driving up the economic development in the city while informing businesses and residents of the current city situation. Through Advocacy, Development, and Promotion, the Chamber’s goal is to work with you to create success.
James O’Callaghan, President and CEO of the Manhattan Beach Chamber shares, “Serving the business community here in Manhattan Beach has required us to up the ante and strive to be better.” James goes on to say, “Each new service we add, equips us in driving a strong economy.”
The Chamber has been discussing many important issues to local business owners and operators with City staff and leadership. Global issues the organization has explored include zoning changes, height variances, conditional use permits along with large scale developments. In many cases, the Chamber has spent long hours with members in city council or planning commission hearings and in other cases, they’ve spent months trying to help develop long-term strategy with city partners.
Another way the Chamber works for the business community is through economic development. The staff at the Chamber continues to pursue every opportunity to highlight the offerings here in Manhattan Beach to influential professional organizations. Familiarization tours for destination marketing companies have been held, allowing them to sample and test the products and services in Manhattan Beach. Aside from familiarization tours, the Chamber has created a number of programs to help develop a new customer base for business. Some of these programs include: Dine MB, an annual Restaurant Week that highlights the culinary offerings in Manhattan Beach through a prefix menu; the South Bay Business Leaders’ Summit, a newly revamped business conference with speakers from around the Los Angeles area, appealing to each professional level; Bite at the Beach, an annual food and craft beer tasting event that highlights the spectacular cuisine and highly popular craft beer industry in the area. Each of these new programs has brought in a new audience, created new media partners, and garnered over 400 million media impressions for the city.
Lastly, the Chamber has done a lot on its promotional efforts. In the previous year the first annual Destination Guide became available to many businesses, hotels, residences, and visitor information centers throughout Los Angeles. The Chamber has taken its stagnant directory and added more editorial making the directory more of a destination marketing piece. Also in this last year, the organization has created nine new events and initiatives. The Chamber has taken a direct action to create more engaged, highly attended and informative events. The focus is to give members and non-members something to walk away with. They have taken social media to the next level, encouraging members to send in information to reach a new audience. Not only does the Chamber focus on social media, they also lend a hand to digital marketing with their weekly newsletter, blog postings and website banner ads. New to the line-up this year, is the weekly radio show MB 360 which is in conjunction with the South Bay Blog Talk Radio Show airing each Friday from 8-9am.
The Manhattan Beach Chamber continues to evolve and grow with each new year and it is their goal to continue to educate the community on their initiatives and ideas as they come about. They need your help and support to continue their efforts in the community, so if you have any questions, reach out to any of the staff members in the office.
For more information go to www.manhattanbeachchamber.com or call 310.545.5313.