Tabula Rasa Essentials is a gift boutique dedicated to lifestyle trends from around the world. We have a boutique for beach enthusiasts wanting a piece of California cool and fashion enthusiasts seeking the latest trends in innovative home accents, luscious body elixirs, intoxicating room fragrances, clever books and the newest novelties. Our services include complimentary gift wrap, corporate gifting, custom designs and curbside pick up.
Before opening the shop, Maureen McBride was a senior executive in the fashion industry with an expertise in merchandising, product development, sourcing, marketing and design. Maureen was recruited to Southern California by Disney and was Director of Softlines, Theatrical and Studio. Just prior to opening her own business in 2000, she was VP Lucky Brand Dungarees.
We chose to highlight Maureen McBride and her boutique, Tabula Rasa Essentials this week and asked her to answer a few questions for us on owning a business in Manhattan Beach and advice she would give other entrepreneurs.
1) How long have you been doing business in Manhattan Beach?
The shop opened in May, 2000 and we doubled our size in 2005.
2) What made you choose Manhattan Beach?
I fell in love with our city the first night I visited in 1998….the energy, the beach, the pier…the beauty of it. When I happened upon the location where my shop is today, I knew in my heart this is where I wanted to be. The community is amazing, the downtown is vibrant and the beach is rich with activity and beauty.
3) How could we make doing business here easier?
I feel very strongly about the Shop Local campaign started by AMEX a few years ago. I would love to see the chamber continue to encourage our community and visitors to shop, dine, play and stay local all year long.
4) How did you engage the community when you first started?
We reached out to the community through direct mail, creative in-store events, supporting our schools and local charities in their fundraising efforts and networking with other local businesses. At that time, social media was still relatively new. The community embraced us right away and I wouldn’t still be in business if they hadn’t been so loyal over all these years.
5) What would you recommend for prospective business owners?
Research your market; understand your demographics; offer products and/or services that fill a niche. Take advantage of the tools the chamber has to offer. Most of all, find joy in your work.
6) What’s your take on the evolving chamber?
I am very pleased to see the leadership direction the Chamber is taking in promoting our community; actively engaging our locals and attracting new visitors to our amazing city. The new team is bringing new expertise that will propel our business community forward.
Thank you Maureen for all the information! If you are interested in spotlighting your business, email Brittany Keohi at email@example.com.