Maria Sharapova’s candy Sugarpova wants to change your preconceptions about sugary sweets. The number two ranked World Tennis Association (WTA) player and former Sports Illustrated Swimsuit Issue model might not be the first person you think of when you’re shopping for a tasty indulgence. That body, that athleticism … and high-end, high-priced specialty gummie treats?
But Sharapova said that she had the idea based on her own nickname.
There was a soft launch of the gummie candies for Sharapova’s Sugarpova before the US Open in 2012. However, the concept needed some tweaking. On Saturday, she relaunched the candy at the Tabula Rasa Essentials gift shop in Manhattan Beach, California.